About the authors
India Wooldridge
Founder of Catalyst
India Wooldridge founded Catalyst on the premise that a well-crafted brand is an untapped strategic asset for Private Clients and Family Offices. She brings a unique perspective on how to activate a family office brand to create clear competitive and reputational advantages today, while bridging the family’s wealth with their future legacy. India is a global strategic leader and consumer intelligence expert with nearly 20 years of experience across strategy, research and innovation leadership roles. She has lived and worked across four continents and her expertise and thought leadership has been featured in the Wall Street Journal, New York Times, Inc Magazine and SXSW.
Kate Bright
Founder of UMBRA International
Kate Bright is a Chartered Security Professional with 28 years of frontline experience in the Private and Family Office sector. She is the founder and CEO of UMBRA International where her fearless determination to challenge industry norms and holistic approach to safety has marked her as a true innovator and thought-leader in the sector. Notably, she introduced the concept of the ‘4 Pillars of a Secure Lifestyle’, to help clients understand the importance of investing in their physical, digital, reputational and emotional security. She is a sought after speaker on the topic of security and is widely quoted in the media such as The Telegraph, Forbes, Times Luxx, Business Insider.
Sasha Lund
Founder of Core Values Consulting
Sasha Lund is the founder of Core Values Consulting, working with prominent families around the globe. Her deep human connections are featured in her podcast Legacy Talks, where she covers topics ranging from next generation issues to legacy to business planning. Her work on women in family businesses, published in FamilyBusiness.org, earned her the prestigious 2021 Schulze Publication Award from Entrepreneur and Innovation Exchange. Her expertise has been published in Forbes Italia, Yahoo Finance, MSN and the Robb Report. In March 2025, Sasha published a book that she co-authored and edited called The Rising Role of Women in Family Offices and Family Businesses.
Together, they are passionate about championing a modern approach to the family office sector, one centered on the belief that a holistic perspective drives the most successful outcomes and that focusing on human-centric solutions is non-negotiable. These principles are the foundation for their research on Generation Impact and their desire to contribute a fresh new perspective to the sector.